Special Sections

BUILD A SPECIAL SECTION …
AISLE … ISLAND/PAVILION AT THE TRADE SHOW!
We are pleased to offer a unique opportunity to promote your
destination
or product at CLIA’s cruise3sixty. By focusing your section on a theme
that best displays your destination or product; you will make a
memorable impression on each and every cruise3sixty attendee.
On the trade show exhibit floor … create the atmosphere that personifies
your destination. Working with your other destination partners, together
you can build a section that really shows off the “WOW” of your
destination. We suggest starting with a theme to tie the section
together. A logical choice would be a promotional campaign, theme or
decoration that you’re already using. Incorporate the colors of the
promotional theme for an overall impact. A few options for your section
include:
Special Section - Aisle - Island
Special
Section: consists of a minimum of 3 booths (10 X 30). Color
or décor coordination with your partners makes a consistent and
impressive look. The absence of the side rails allows for more
tables. Using the 6-foot tables you can create a long, counter like
look, or you could order taller counters. In addition, small café
rounds placed through out the booth offers each participant a small
but individual table.
Aisle: consists of a minimum of 6 booths,
using each side of an aisle (10’ x 30’), and allows you to carry
your theme throughout. A recent example of an aisle was developed by
the Greater Fort Lauderdale Convention and Visitors Bureau. After
determining their theme was to be “King Tut” (the exhibit was in Ft.
Lauderdale at the time) the participants decorated the aisle with
Black and Gold complete with Egyptian Pharaohs and characters, palm
trees and sarcophagi. As the pictures suggests, their consistent
décor really made a statement!
Island:
consists of a minimum of 4 booths (20 X 20) with aisles on all four
sides, no other attached booths., thus providing a 360 degree s of
exposure. A recent example of the Island/Pavilion was developed by San
Francisco, utilizing the Golden Gate Bridge, top picture. A variety of
layouts are available including cocktail rounds in a café style setting,
traditional tabletops located throughout the area and even the use of
some pipe & drape.
For more information regarding Special Sections, Special
Section/Aisles or Islands, please contact: Gale Collins, Director
of Sales, at (949) 457-1545 ext. 110, or email:
gcollins@mjpa.com.
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